Project Brief

A quality-scored brief that grounds your entire product

Synthesized from a guided AI discovery conversation — not a form. Quality-scored 1–10 across 6 sections. The cascade origin point that powers all 16 downstream artifacts.

Why briefs from forms don't work

Forms capture, not discover

A form asks what you already know. A discovery conversation challenges assumptions, surfaces blind spots, and pulls live market data.

No quality signal

Without scoring, you can't tell if your brief is strong enough to generate useful downstream artifacts. Garbage in, garbage out.

Briefs that die on arrival

Most briefs live in a Google Doc. They don't feed into research, strategy, or engineering artifacts. They're read once and forgotten.

How the Project Brief works

Synthesized from conversation

Your brief is generated from a multi-turn discovery conversation with an AI agent that challenges your thinking and pulls live market data.

Quality scored 1–10

Each of 6 sections is scored independently. Review strengths and weaknesses before proceeding — weak sections produce weak downstream artifacts.

The cascade origin point

Brief quality multiplies across all 18 artifacts. A strong brief produces strong research, strategy, building, and deliverables. This is the single most critical quality lever.

Grounded in company profile

Your company stage, industry, business model, and goals shape the discovery conversation — the brief reflects your specific context from the start.

What's included

Multi-turn AI discovery conversation — not a static form
Quality score 1–10 across 6 independent sections
Strengths and weaknesses surfaced before you proceed
Brief content injected into all 16 downstream artifact prompts
Grounded in your company profile context
Free on all tiers — the foundation is never gated

Discovery Phase: Output

The Project Brief is the output of the Discovery phase. After your agent conversation completes, the brief is synthesized and scored. Everything downstream builds on it. Free on all tiers.

Related features

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