Pricing

Pricing that pays for itself in one hour

A junior analyst costs $50+/hour. You get the same research, strategy, and deck work — for a flat monthly fee. Start free, upgrade when you need more.

Free

$0forever

Includes AI Empathy Map — free for all plans.

1 project
1 run per report type
AI Empathy Map
Market Research & Competitive Analysis
Customer Insights

Upgrade to unlock strategy, building & deliverables

Plus

$15/month

For PMs building out epics, features & stories.

5 projects
3 runs per report type/month
3 regenerations/month
All Research artifacts
Strategy & Financial Analysis
Epics, Features & User Stories
Project Plan & PRD
Basic PowerPoint export
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Pro

$30/month

Everything in Plus, plus unlimited everything and personalized exports.

Unlimited projects
Unlimited runs & regenerations
All Research artifacts
Strategy & Financial Analysis
Epics, Features & User Stories
Project Plan & PRD
Roadmap Deck, Executive Summary & Launch Plan
Personalized PowerPoint themes & brand colors
Secure payment via Stripe
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Every plan gives you the full workflow — from market research to board-ready exec deck.

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Feature
Free
$0
Plus
$15/mo
Pro
$30/mo
Projects
Projects15Unlimited
Runs per report13/monthUnlimited
Regenerations3/monthUnlimited
Research
AI Empathy Map
Market Research
Competitive Analysis
Customer Insights
Strategy
Problem Statement
Target Customer
Value Proposition
Success Metrics
Financial Analysis
Building
Epics
Features
User Stories
Deliverables
Project Plan & PRD
Roadmap Deck
Executive Summary
Launch Plan
Export
PowerPoint exportBasicPersonalized themes & brand colors
FAQ

Frequently asked questions

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Your next product initiative starts here

From first conversation to board-ready deliverables. Research, strategy, stories, financials, and the deck to sell it — connected and stakeholder-ready.

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