Market Research Report
Backed by cited evidence
Key Insight: Primary competitive gap in mid-market segment — no incumbent offers integrated PM workflow automation.
WHY PMs TRUST IT
Every claim, sourced.
Other AI tools generate confident-sounding text and leave you to fact-check it. We cite our work. Every market stat, every competitor claim, every customer insight comes with a confidence score and the source it came from. If we're not sure, we tell you — instead of hallucinating.
Hover anything — claims, the grounding score, or the evidence panel.
The online survey software market is projected to expand from $5.4 billion in 2025 to $15.1 billion by 2031, registering an 18.7% CAGR. Focusing on North American mid-market and enterprise SaaS companies (200–2,000 employees), approximately 25,000–35,000 qualifying companies represent the addressable universe, each with an estimated 3–8 PMs per product org.
Every major player has shipped or announced AI features. Horizontal survey tools are losing to vertical-specific solutions. Standalone survey tools that can't connect to Amplitude, Mixpanel, or Segment are losing relevance with product teams.
The audit shows how much is sourced, how much is inferred, and what to verify before you walk into the room. No other AI tool tells you what it couldn't back up.
Citations on every claim
Hover any stat or quote to see the source. Click to verify it yourself.
Confidence scores you can trust
Each artifact shows a grounding percentage. Low confidence? We flag it instead of bluffing.
[INFERRED] tags when we extrapolate
When we connect dots beyond your data, we mark it. No silent leaps.
WHY IT HOLDS TOGETHER
Nothing starts from scratch.
ChatGPT meets your product for the first time on every prompt. The PM Toolkit doesn't. Your discovery conversation — your market, your competitors, your stage, your uploaded data — becomes the foundation every artifact builds on. The PRD cites your market research. The user stories trace back to your customer insights. The exec summary inherits the whole chain. That's why it survives scrutiny: it's one connected argument, not eighteen disconnected documents.
Built from the first conversation
Your Discovery brief shapes every downstream artifact with your market, ICP, and competitive landscape.
Stories your engineers will actually build from
Epics and user stories follow your team's conventions, every time.
Tone that matches your stakeholders
Exec summaries read like exec summaries. Sprint plans read like sprint plans. You control the depth and formality.
One change ripples through everything.
Update your target customer — your value prop, PRD, and exec summary all reflect it. No copy-paste. No version drift. No stakeholder catching the contradiction you missed.
Discovery
Four specialist agents
Research
Grounded in live web search
Strategy
Coordinated, not contradictory
Financials
Stage-aware for your funding reality
Building
Parent → child inheritance
Deliverables
Stakeholder-ready exports
18 artifacts. One source of truth. Zero copy-paste between docs.
DISCOVERY, DONE PROPERLY
Four specialists, one conversation.
Generic AI asks generic questions. Our discovery agents each have a job — and they hand off to each other the way a real product team does.
Architect
Scopes the build
"What are we actually shipping, and what are we explicitly not?"
Explorer
Maps the space
"Who else is solving this, and where's the unclaimed territory?"
Diagnose
Finds what's broken
"What assumption are we making that could kill this?"
Evaluate
Stress-tests the strategy
"If a skeptical VP read this, where would they push back?"
WHERE YOUR WORK LIVES
Ships to the tools your team already uses.
Export PRDs to Notion. Push epics and stories to Linear. Drop the Roadmap Deck into Google Drive. Your team doesn't need to learn a new tool — they just see better artifacts in the tools they already open.
Jira, Asana, and Confluence on the roadmap.
The cost of one bad stakeholder meeting.
$30/mo for outputs you can defend, with citations your VP can verify. Compare that to one wasted sprint building on the wrong assumption.
Upgrade to unlock strategy, building & deliverables
Every plan gives you the full workflow — from market research to board-ready exec deck.
Frequently asked questions
WHY PMs SWITCH
Why PMs leave Notion AI, Aha!, and ChatGPT.
Notion AI writes fast but forgets context. Aha! is structured but slow. ChatGPT is flexible but hallucinates. We're the only PM tool that grounds every artifact in your data and cites the source.