Competitive Analysis for PMs

Competitive analysis that actually informs your roadmap

Most competitive analysis lives in a spreadsheet nobody reads. The PM Toolkit generates a complete competitive analysis — with battle cards, positioning gaps, and strategic opportunities — and connects it directly to your product strategy.

The competitive analysis problem

Always out of date

Manual competitive tracking is a full-time job — and it's always out of date by the time you use it.

Disconnected from decisions

Competitive analysis lives in a slide deck disconnected from your actual product decisions.

Can't articulate positioning

You know your competitors exist but can't articulate your differentiated position quickly.

How The PM Toolkit solves it

Live web research

AI agents pull real-time competitor data during your discovery conversation.

Connected to strategy

Competitive insights feed directly into your value proposition and positioning.

Battle cards generated automatically

Ready to share with sales, marketing, and your team.

Positioning matrix included

See exactly where you win, where you lose, and where the gaps are.

What you get

Complete competitive analysis with positioning matrix
Battle cards for each key competitor
Strategic gap analysis — where competitors are weakest
Competitive context woven into your PRD and roadmap
Paired with the AI Empathy Map — knowing your user's pains and gains makes competitive gaps more actionable

Ready to know your competitive position?

Start free — no credit card required.