ICP profiles, jobs-to-be-done, pain points, and buying triggers — all generated from your discovery conversation and market research, not a persona template.
Teams build personas from gut feeling. Without validated research, your ICP is just a character sketch.
"Wants a better solution" isn't a pain point. Specificity tied to your market segment is what drives product decisions.
Customer research lives in a doc. It never feeds into value propositions, user stories, or PRDs.
Your ideal customer profile is built from your discovery brief, market research, and empathy map — not a template you fill in.
Empathy map content is automatically injected into your customer insights — Think & Feel, Pains, and Gains directly inform pain points and buying triggers.
Jobs-to-be-done are specific to your product category and competitive landscape, not generic frameworks.
Customer insights cascade into strategy, building, and all four deliverables. Change your ICP and watch your PRD update to match.
Customer Insights is generated in the Research phase alongside Market Research, Competitive Analysis, and Empathy Map. Free on all tiers.
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